Content Audits

KTD Creative (KTD) can provide Content Audits. A content audit is also known as a content assessment, or content inventory, and sometimes a distinction can be made in the cataloging of all content and the evaluation of content.

An audit is qualitative. An audit helps us understand what kinds of content there are and shows how pages are currently organized. An audit is different from an inventory or cataloging, which establishes what’s there on the site and an assessment determines if it is any good. The review needs to be both a cataloging of content first and an assessment done for the content, with the assessment done a bit later.

Often staff of an organization can’t handle an audit because they are too close to the subject. This “inside the tent thinking” prevents objectivity. An objective outside view of site content can ensure the organization’s website is providing the right information and services to customers. This is key.

Here are the steps to take for a website review, which includes:

• Web content audit

• Understanding your top tasks
• Organizing your website structure

• Defining user journeys

• The user experience and design

• Launch and promotion

• User testing

Making certain that your website is working as efficiently as possible, engaging customers and converting them often requires a website review. We conduct research on the validity of each piece of content based on several aspects including Google Analytics statistics, user interviews and organizational policies.

• Use analytics to discover dead content, i.e., if you have a page that does not appear in your analytics, work out why — is it a problem with the page or just content that nobody wants; if the latter, delete it.

• Rank the popularity of the remaining pages. Analyze external and internal search terms to ensure you are using the language of your audience.

• Ensure your goal pages are carefully monitored so you can see where people drop out of the funnel and try to work out why.

Contact us today to learn more.