We were at the beginning of a full scale website redesign for WYPR 88.1 FM. Part of the launch included a new logo. KTD Creative helped to redesign the logo, as well as work with a local web development firm here in Baltimore to give our site a new design that exceeded our expectations. The web design is just what we wanted. We could not be happier with the results. KTD is a professional team that was able to deliver the final product ahead of schedule.
Market Research
KTD Creative (KTD) provides market research. As part of how we manage marketing for businesses and associations that don’t have the time, talent, or patience to get the job done in-house we provide market research.
Various methods of market research are used to find out information about markets, competitors, market trends, customer satisfaction with products and services, etc.
Businesses can learn a great deal about customers, their needs, how to meet those needs and what the business is doing to meet those needs through our market research.
Businesses need not to be experts at methods of research either. Without market research it is difficult to develop and provide a high-quality product or service.
Market research has a variety of purposes and a variety of data collection methods that could be used for each purpose. The particular data collection method that will be used during your market research depends very much on the particular information that you are seeking to understand.
We will assist in the following:
• Identify opportunities to serve various groups of customers.
• Examine the size of the market – how many people have the unmet need.
• Determine the best methods to meet the unmet needs of the target markets.
• Investigate the competition.
• Clarify your unique value proposition.
• Conclude if the product is effectively meeting the needs of the customers.
• Conclude if your advertising and promotions strategies are effective or not.
Contact us today to learn more.