A healthcare software company came to KTD Creative growing almost entirely through referrals — a model that worked but couldn’t scale. We helped them build a digital presence and acquisition system that could.
Strong product, loyal base — but new business depended on word of mouth. There was no repeatable digital channel bringing in qualified prospects, which capped growth and left them exposed if referral flow slowed.
Our Creative Director and Digital Marketing Team Leader worked hand in hand with the client to develop a cohesive brand and digital strategy that could support sustainable growth. We began by revising the logo and refreshing the visual identity, then carried that system across a redesigned website and a suite of supporting communications, including fact sheets and e-newsletter templates.
Beyond the creative work, we built the digital presence into a true acquisition engine—addressing technical and SEO barriers, strengthening organic search visibility, implementing GA4 and Google Tag Manager, developing persona-based funnels for clinical decision-makers, and aligning messaging across the buyer journey. The result was a cohesive brand experience paired with a measurable digital infrastructure designed to attract, engage, and convert new prospects.
A shift from referral-dependent growth to a measurable, repeatable digital channel. With brand, website, and analytics working as a single system, the company gained a digital foundation positioned to support 50%+ revenue growth — and the scalable infrastructure that helped position it for acquisition by an international corporation.