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Keriton

Marketing Strategy, SEO & Branding for a Feeding Management System.

Marketing to advance feeding safety, efficiency, and trust

Since April 2025, KTD Creative has led Keriton’s shift from a referral-heavy sales model to a scalable, data-driven digital ecosystem. We addressed key technical issues, improved site performance and security, and built an SEO-driven content strategy aligned with complex healthcare buying committees.

We refined brand messaging and visual identity—developing a new tagline, updated logo, and full style guide—while producing campaigns, social content, email templates, newsletters, print collateral, and website improvements.

We also strengthened the digital foundation with SEO-optimized copy, improved usability and accessibility, Mailchimp integration, and GA4/GTM tracking with conversion reporting. Ongoing work includes SEO audits, keyword strategy, competitive analysis, and campaign execution across ads, conferences, and retargeting.

The result is a unified marketing ecosystem that elevates Keriton’s value, builds authority, and positions it for continued SaaS growth and enterprise integration.

The site can be viewed here: www.keriton.com